About

MODEST ROSE IS A SOUTH AFRICAN MODEST WEAR BRAND SITUATED IN CAPE TOWN

the brand was established in 2019 by the head designer Natheefah Abdurahman.

she was born and raised in Cape town where she studied at Cape town college of fashion design ( CTCFD ) AND GRADUATED IN 2019. FROM A YOUNG AGE SHE WAS VERY PASSIONATE ABOUT FASHION DESIGN AND STRAIGHT AFTER GRADUATING HIGH SCHOOL WENT TO STUDY FASHION DESIGN.

SHE STARTED THE BRAND TO HELP WOMEN LIKE HERSELF WHO WANTED TO DRESS IN A MODEST WAY WHILE BEING FASHIONABLE AT THE SAME TIME. AND FROM LIVING IN SOUTH AFRICA SHE NOTICED THE LACK OF MODEST CLOTHING BRANDS OR CLOTHING IN STORES AND DECIDED THAT THIS WOULD BE THE GAP IN THE FASHION MARKET THAT SHE WOULD BE FILLING.

one of her favourite qoutes is "Women who wear hijabs or dress modestly deserve to feel Represented AND SEE THEMSELVES IN FASHION IMAGES" - Gigi Hadid